Early Bird cart closes in:

The

DESIGN
PROCESS

Ready to onboard better clients, price projects the right way and build a solid design process for your business? 

JOIN THE WAITLIST

WE'RE HERE TO HELP.

Fee proposals, process, profits, not to mention contracts, websites and instagram - it’s a LOT! 
Find the passion to design again.

Have you worked on projects that went around in circles, revision after revision, swimming in a sea of indecisiveness (it sucks).
Ever wondered if it was even worth it?

If You Need:

✓ TO MAKE MORE MONEY

You need to straighten out your fees; how much to charge and when. Figure out procurement and feel good about charging more.

✓ NO MORE ENDLESS REVISIONS

Your projects should run in a sequence when one step rolls into another that eliminates endless revisions.

✓ MORE TIME AND FLEXIBILITY

No more feeling burned out and under-appreciated. I've been there and can show you the way out.

THIS IS FOR YOU

if:

You’re tired of working all the time for little return. It's time to make some changes.

You’d like to be attracting your ideal clients and working on projects that bring high reward — both financially and creatively.

GO AT YOUR OWN PACE IN THIS ONLINE COURSE

Here's What We'll Cover

Module 1

Client OnBoarding

It sets the tone for the project, so we want to get off on the right foot, don’t we! How to structure the fees and if a consultation is paid or not. It’s all about confidence, and we have tips to help with that. 

module 2

Schematic Design

How to develop and present a concept that really connects with the client on a deeper level than ‘I like it’. When they are invested, they’re on board and let me tell you, when it comes to invoicing things are a heck of a lot easier! 

MODULE 3

Trade Day

You walk out of that meeting and you want to high-five yourself. I guide you on how to do it, step-by-step. 

module 4

Design Development

The design progresses into something that our trades can quote from. I show you examples of various project types.

module 5

Construction Documentation

Let’s explore all that is included in a drawing package. See real examples.

module 6

Design Management

Communication is key, but how to keep on track with so many balls in the air?

module 7

Installation

It’s not like a ‘big reveal’ on tv, so let’s manage the clients expectations around this. How does this all happen and how to charge for it.

module 8

Project Completion & Photoshoot

Hang on, is a photoshoot is part of the design process? Yep, sure is. We loan all sorts of props, whatever it takes to pull it off.

athena calderone shares - 

How to grow a creative business, overcome fear and flourish.

Athena shares generously how she has grown Eye Swoon to become a multi-hyphanate across books, design and cooking. You'll be so inspired.

PAUL HECKER GIVES MASTERCLASS -

How to create a 'big idea' behind your concept and get the client to love it.

Everyone that takes this lesson with Paul of Hecker Guthrie is left with a memorable roadmap on how to entice a client with your design concept. 

AMBER LEWIS SHARES - 

How to manage install days and make it a part of content creation

Amber Lewis shares how they manage their epic install days - dancing ALWAYS is included!

LEARN FROM THE EXPERTS

jess coaches us on confidence - 

If 'selling' to clients makes you feel ick, then Jess can really help you change your mindset around this.

It's confidence building with practical steps. You're going to love Jess's whole vibe. She's down-to-earth, lovely and so helpful.

ALEXANDRA GIVES AN INSIGHT - 

How the Design Management stage works.

Alexandra of Decus generously gives a valuable insight into how her practice manages the projects during the construction phase. 

WHAT MAKES US DIFFERENT

I get it.
I've been there too.
Emerging on the other side, I now helm Sisällä, a thriving multi 6-figure business. With over two decades in the design trenches, I'm a fully qualified, practicing interior designer, and I'm laying it all out there.  

THIS IS A GREAT FIT FOR:

  • Designers who are READY to supercharge their business and fast-forward their growth. If this sounds like you, then we’ll fit perfectly!
  • Interior designers, decorators, stylists wanting to increase profitability.
  • Second career designers that want to fast-track their business.
  • Seasoned designers that want to level up and be more profitable.
  • Emerging designers that want to skip the costly mistakes.
  • We're here for the 'action-takers' but we will give you a gentle nudge along the way too.

STEP BY STEP

This course is entirely online with pre-recorded video lessons that are released all at once as soon you you sign up.

LIVE COACHING CALL

Meet me online for a live coaching call to get advice  and ask questions.

TAKE YOUR TIME

The course kicks off on Oct 7th and closes on 4th Nov. Then you have as long as you need to complete the course.

AND WALK AWAY WITH...

A clear direction on how to run your projects that you implement immediately.

How it Works

what they're saying:

“I have learnt so much and... I know what to do thanks to TDS. Just have to stop procrastinating and push back the fear. 

— Irena, Irena K Design

“Such a great resource full of inspiration, guidance on process and tools for continuous business improvement”

— Danielle, Danielle Serpancy Office

“Being able to draw upon the depth of knowledge and wide range of expertise of those designers is an extremely valuable aspect of tds.”

— Liz, Studio Apercu

What's

Inside

This online course is all available right away. Don't waste another minute - dive on in.

The 8 modules are pre-recorded.
Join the live session to ask me anything on 9th December. 
See ya inside the course!


WAITLIST FOR 2025 INTAKE

THIS IS EASIER THAN YOU THINK

IF YOu'VE EVER THOUGHT TO YOURSELF:

“Why am I working all the time yet not charging enough?

“Hourly or flat fee? And how do I know that I'm charging enough?”

“I wish I could photograph my projects but they are all too 'bitsy' and the client kept changing things. Now the spaces are not worth shooting.

“Why doesn't my client trust me? It's so frustrating when they are so confused and keep changing the design.

“I just need an outside perspective since I'm way too close to my business to think clearly right now.”

“My clients asked about trade discounts. But I don't want to pass on my trade prices. Send help!”

THEN THIS IS THE RIGHT FIT FOR YOU.

LAUREN Sewell SAID

“Thank you so much for sharing your wealth of knowledge and generous insights into the industry, including what has (and hasn’t) worked for your business over the years. 

I know I’ll lean on the information I gained for years to come—truly, THANK YOU!! ”

SOPHIE JORDAN SAID

“Thanks for putting the stuff out there on the design society, it's great to have a network of like-minded individuals. .”

"Coming here 5 years ago I haven't yet been able to establish that again so it's great there is this support instead."

THIS DESIGNER SAID

“So thrilled to be getting your expert guidance. Its making a huge difference to my confidence, processes and presentation. 

"I've done coaching before with *** and ***  but this has been 100 times more valuable as I can actually implement it very quickly..”

WHAT THEY'RE SAYING...

What's

Inside

This online course is all available right away. Don't waste another minute - dive on in.

The 8 modules are pre-recorded.
Join the live session to ask me anything on 9th December. 
See ya inside the course!


JOIN FOR THE ONE-OFF INVESTMENT $697

THIS IS EASIER THAN YOU THINK

The Design Society gives you the education and coaching from top experts alongside peer-to-peer accountability groups so you can go from ‘they didn’t teach me this is design school’ to nailing it. 

FOLLOW ALONG @NEGRONISBAGLIATO — FOLLOW ALONG @the_design_society — FOLLOW ALONG @THE_DESIGN_SOCIETY — FOLLOW ALONG @THE_DESIGN_SOCIETY — FOLLOW ALONG @THE_DESIGN_SOCIETY