to grab some attention.
We're going to go big here
to grab some attention.
We're going to go big here
instagram to inbox
This is for you if:
1.
You're an interior designer using instagram but not getting results
2.
You want to grow your business without relying on the algorithm
3.
You’re ready to create content with purpose — and with a plan
4.
You’ve thought about starting a newsletter but didn’t know how
Let's do this!
Likes and comments?
Cute.
Lovely.
Great for the ego.
But let’s be honest — they don’t pay the studio rent.
I had to admit my myself:
I was chasing engagement when I should’ve been building connection.
Because as business owners, we’ve got to back substance over sparkle.
Yes, it’s fun when a post pops off. But real results?
They come from conversations. From trust. From actual humans thinking,
“She gets me. I want to work with her.”
Recognition is nice. But bookings?
DELICIOUS.
instagram to inbox
Here's What We'll Cover
Instagram with Intention
- Create magnetic content that builds trust
- Plan viral reels without spending hours editing
- Use ManyChat to automate DMs and guide followers into your list
Email with Confidence
- Build a list of ideal clients who want to hear from you
- What to send (and when) in your newsletters
- Turn subscribers into enquiries — without sounding salesy
- Binge-worthy video modules
- Reels + ManyChat tutorials
- Email list-building walkthrough
- Newsletter templates & content calendar
- Bonus: DM scripts that convert
- Optional upgrade: Live Zoom Q&As with Lauren
What's Included:
Here's the truth:
You can’t build a business on platforms you don’t own.
(Unless you like living at the mercy of the algorithm gods, who—let’s be honest—are chaotic at best and emotionally unavailable at worst.)
When I started my business, I was all in. Betting on my creativity, my skills, and my slightly concerning obsession with good lighting.
But then I kept hearing other designers say:
“How big’s your email list?”
And I just… blinked. Stared. Froze.
Because the answer was:
Zero. Nada. Zilch. Tumbleweeds in a digital wasteland.
Every fibre of my being wanted to yell,
“Excuse me, have you seen my Instagram? My feed is a curated masterpiece. It is giving. It is glowing. It is WORKING.”
But deep down? I knew.
Instagram was the party.
Email was the afterparty — where the real stuff happened.
1.1 Reframing Instagram
How Instagram fits into the bigger marketing picture.
1.2 The Magnetic Content Framework
The 4 content types designers need.
1.3 Reels That Don’t Eat Your Soul
What to film, how to edit, and how to post with confidence.
1.4 Set Up Your ManyChat Funnel
Why DMs are the new email opt-ins.
Instagram with Intention
MODULE 1
instagram to inbox
2.1 Build Your List (Even from Scratch)
Where email fits in your client journey.
2.2 Lead Magnets that Actually Work
Lead magnet examples that attract ideal clients.
2.3 What to Send and When
Your first 3 emails — templated and ready to go.
2.4 From Subscriber to Client
Turning email readers into paying clients.
Email with Confidence
MODULE 2
BONUS:
DM Scripts That Convert
Where email fits in your client journey.
BONUS:
Newsletter Templates & Content Calendar
Your first 3 emails — templated and ready to go.
Convert with Conversations
BONUS MODULE
select the plan that works for you:
Early Bird
1 payment of $297
Full Experience
1 payment of $597
MODULE 1: Instagram with Intention
MODULE 1: Instagram with Intention
MODULE 2: Email with Confidence
MODULE 2: Email with Confidence
Includes live Zoom calls, private group access, and accountability
BONUS MODULE: Convert with Conversations
BONUS MODULE: Convert with Conversations
Let's Do
This!
Ready to go from “posting and hoping” to signing dream clients with ease?
Join Instagram to Inbox now — and start showing up like the pro you are.
So do you want to jump on in?
Instagram to inbox course
“The Design Society provides helpful and actionable guidance.”
— Bree Leech, Interior Designer, Stylist & Dulux Ambassador
KIND WORDS —
Negroni is incredibly organized. We couldn't have elevated our brand without her."
“
Jen Olmstead,
Tonic Site Shop
Frequently Asked Questions
1. Do I need a big following on Instagram for this to work?
Not at all. This course is about strategy, not size. Whether you have 200 followers or 20,000, what matters is how you engage your audience and guide them toward your email list — that’s what leads to bookings.
2. I’m not confident with video. Do I have to do reels?
No dancing required, promise! We’ll show you simple, designer-friendly reel formats you can create with minimal tech and maximum style. Think moodboards, walkthroughs, styling tips — all achievable and on-brand.
3. I don’t have an email list yet — can I still do this course?
Yes! This course is perfect for beginners. We’ll walk you through how to set up your list, choose the right platform, and start building an audience of potential clients from scratch.
4. What if I don’t have a lead magnet yet?
We’ve got you! You’ll learn what makes a good lead magnet, see real examples from the design world, and follow a step-by-step guide to create one that attracts the right people to your list.
5. Will this help me attract clients, or is it more for content creators?
This course is specifically designed for interior designers who want to grow their business — not influencers. Every strategy is aimed at helping you attract, nurture, and book paying clients.
7. What if I’m not techy? Will I be overwhelmed?
Nope — everything is broken down step-by-step with screen recordings, checklists, and templates. If you can post on Instagram, you can do this course.
6. Is this course live or self-paced?
It’s self-paced, so you can learn on your own schedule. But if you join the full experience, you’ll also get access to live Zoom Q&A calls with Lauren and a like-minded community for support.
hey there!
I'm Lauren, your biggest supporter!
I’m an interior designer that loves to talk about interior design. I write about design, speak about it and basically live and breathe design.
I have more than 20 years of experience across the residential, retail, and commercial sectors, and holds a Bachelor of Design, Interior Design (Honours) from Swinburne, and a Diploma of Arts, Interior Design & Decoration from RMIT.
Sisällä’s projects have been recognised by several awards programs, including the Australian Interior Design Awards, and as a five-time finalist of House & Garden's Top 50 Rooms.
Always one to share my passions in the hope that we can elevate the interior design industry and go GREAT work for our clients.
