to grab some attention.
We're going to go big here
to grab some attention.
We're going to go big here
You can't build an interior design business without marketing it the right way. The clients we choose shape our business like nothing else.
Learn how to attract the RIGHT clients; social media, branding, photography and getting published.
Let's do this!
LEARN HOW TO
We need solid results over the shiny. We are all about attracting and converting fabulous clients.
Attract AMAZING clients
Welcome to Your Product or Course.
Ready for your life to change?
Being the best-kept secret in the interior design industry is not a good idea.
The goal is for clients to know your work.
You want them to come to you, rather than you chasing them.
You can be seen as exclusive and known for your work at the same time.
Marketing your interior design business is not about doing just one thing, unfortunately. Instead, there are a few powerful triggers that you can use to reach your favorite client. Let's find out what they are...
interior design
marketing season
Oh clients, where for art thou?
1.
PHOTOGRAPHY: When your projects are dripping with allure and looking all polished, you exude nothing but professionalism. And guess what? When a client contacts you, they're already thinking you're the real deal.
2.
BRANDING: Want to charge well for your design work? Then make sure that you sound and look the part. This is where branding speaks louder than words.
3.
SOCIAL MEDIA: Have you ever wondered why you want a large following on Instagram? Because maybe your ideal client isn't even on instagram. Don't forget LinkedIn, Pinterest and being shared by publishers and blogs to reach your clients.
4.
GET PUBLISHED: Does getting your project published in Vogue mean that the phone will instantly ring? No. But it builds serious credibility and clients pay well to know they've found a designer that is the 'real deal.'
Getting INTERIOR DESIGN cleints
Here's What We'll Cover
Branding
Want to charge well for your design work? Then make sure that you sound and look the part. Let's start with nailing who your favorite client is
Social Media
The most important question to ask about social media, is which platforms does your ideal client use to find a designer. Then, you know where to spend your time and attention. We dive into Instagram, Pinterest and LinkedIn for interior designers
Photography
Creating a photography brief is key to getting your work published. You need to be very intentional and build a strategy so I'm sharing exactly how. Use a step-by-step guide on how to choose the right photographer and stylist and how to brief them.
Get Published
How to shoot your project, work with photographers, stylists and videographers so that you can pitch your project successfully to publications.
Get a pitch email template and contact details for Australian editors.
When you join you get access to an incredible library of legendary contributors - Amber Lewis, Paul Hecker, Karen McCartney, etc. You’ll love tuning into hours of valuable information!
We meet online on Monday mornings 10am AEST. I know that life is busy so all of these sessions are recorded for you to tune in whenever suits you.
This is a four month commitment because to move the dial on your business takes time. An hour per week over a few months can see dramatic change.
Automatically recurring monthly subscription after the four months.
Let's Do
This
Letting the RIGHT clients find you is key. Nothing defines our business as much as our clients do. A pretty instagram feed is not it.
We need to dig a little deeper.
GETTING CLIENTS &
GETTING PUBLISHED
ARE YOU READY TO UPGRADE YOUR CLIENTS?
BRITT WHITE STUDIO
“Thanks for all your help on my questions regarding PR.
"We sent out our media kit... they have advised they will publish it... It started as a dream 6 years ago, and became a major goal of mine during the design, so tick!"
Real results
Liz hall, Interior designer
Studio Apercu
“Business fundamentals, client communications and the design process to how to communicate with a builder or brief a window furnshing studio..."
Being able to draw upon the depth of knowledge and wide range of expertise of those designers is also an extremely valuable aspect of being a part of The Design Society.
KIM BRZEZEK
HIBERNATE INTERIORS
“I know that the confidence and helpful hints gathered from TDS assisted me greatly in pitching to a publication."
As one of the first groups to join TDS - I found the advice, support and reference material invaluable. Recently I had one of my residential projects featured in Home Beautiful (long time dream to be published).
hey there!
I'm Lauren, your biggest supporter!
I’m an interior designer that loves to talk about interior design. I write about design, speak about it and basically live and breathe design.
This is the real deal...
Sisalla isn’t a hobby, it’s our family business. My husband works as the CEO, CFO and procurement manager (we wear many hats). And yes, we are one of those weird couples that actually LOVES working together. We can’t believe how lucky we are to work on gorgeous projects for great clients in between school drop-offs and holding the baby.
I founded interior design studio, Sisällä in 2012 when I had my first baby (thought I’d have some free time - ha!) We’re based in Melbourne, Australia.
I have more than 20 years of experience across the residential, retail, and commercial sectors, and holds a Bachelor of Design, Interior Design (Honours) from Swinburne, and a Diploma of Arts, Interior Design & Decoration from RMIT.
Sisällä’s projects have been recognised by several awards programs, including the Australian Interior Design Awards, and as a five-time finalist of House & Garden's Top 50 Rooms.
Always one to share my passions in the hope that we can elevate the interior design industry and go GREAT work for our clients.
Let's Do
This
I completely understand. Every dollar invested in your business is an important one! Plus your time in valuable.
Schedule a chat with me if you have questions.